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【OG20-P563-615題】
Executives at the Fizzles Beverage Company plan to boost profits in Country X on their range of fruit-flavored drinks by introducing new flavors based on tropical fruits that are little known there.The executives reason that since the fruit drinks of other companies have none of these flavors,Fizzles will not have to compete for customers and thus will be able to sell the drinks at a higher price.
Which of the following, if true, presents the most serious potential weakness of the plan?
A. The new fruit drinks would be priced significantly higher than other Fizzles fruit drinks with more conventional flavors.
B. In a telephone survey, at least one of the consumers contacted said that they preferred many of the new flavors to all of the more familiar flavors.
C. To build widespread demand for the new flavors, Fizzles would have to launch an advertising campaign to familiarize consumers with them.
D. Consumers choosing among fruit-flavored drinks of different brands generally buy on the basis of name recognition and price rather than the specific fruit flavor.
E. Few consumers who are loyal to a specific brand of fruit-flavored drinks would willingly switch to another brand that costs more.
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文字解析
【目標計
目標：boost profits
計劃：推出新口味的飲料并加價格
對象：fruit drinks，price，flavor
【削弱題】
選項A：新飲料比舊飲料的價格高（不能說明什么）【無關】
選項B：至少一個被調查的人說更喜歡新口味【方向反】
選項C：to do sth 一個新的計劃，計劃的計劃【無關】
選項D：消費者挑選果味飲料是基于名字還有價格而不是特定的口味（削弱了口味的重要性，價格反而更高，所以更難賣）
選項E：幾乎沒有忠誠于某一種特定品牌的果味飲料的消費者愿意去更換成另外一個價格更高的牌子的飲料（又間接說明價格高不會惹人喜愛）【方向反】
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